Sales cadences are essential to a successful sales process, period. However, many sales teams don’t take it to the next level by personalizing their cadences by adding a human touch. Instead, they keep falling back on the same framework that has worked for them previously. While the basics of these cadences typically remain the same, […]
Indhu Abraham
Hustlers love music! Salespeople are synonymous with hustlers. And each of them will have a variety of lyrics that chronicle his or her experiences in this volatile industry. We call them sales songs. From the adrenaline-filled highs of securing a deal to lamenting after yet another rejection, a life in sales is filled with thrilling […]
Thilak Gangadhar
Creating videos entails more than just looking good and having a polished appearance. While some can be natural from the first take onward, a majority of them are camera shy and find it difficult to be confident while facing the camera. With the growing prevalence of video in today’s businesses, from sales outreach, webinars, to […]
Navin Israni
As an account executive, you’ve spent a good amount of time in conversation with the customer. You’ve also taken them through the product demo, and they are in the mid-stage funnel. Things look to be going well, and then suddenly the lead goes cold. The customer won’t return your calls or respond to your emails; […]
Indhu Abraham
As a sales leader, making a lasting impression on prospects is part of your sales engagement strategy, and sales tools are at the heart of it. Gartner reports that sales engagement platforms are considered the top priority among sales leaders, and 90% of them plan to invest in technologies, a.k.a. “sales engagement tech stack tools,” that help […]
Indhu Abraham
When things start going south, it is the fundamentals we need to get right first — this applies to any given discipline. Basics and fundamentals are the pillars from which great value is derived. With the excess use of sales tech and the introduction of AI in sales, it is common for humans to forget […]
Thilak Gangadhar
It’s hard to argue against the impressive efficiency of email marketing. According to Campaignmonitor, the 4400% ROI speaks for itself. With the number of worldwide email users rapidly growing, the productivity of emails is increasing quickly. Depending on your industry, the open rate varies between 15.22% and 28.46% says mailchimp.com How can you take full […]
Santhoshi Natarajan
Sales isn’t a game of spray and pray; rather, it requires meticulous attention and rigorous planning so that your outreach appears effortless when, in fact, every action is carefully considered. While it’s common among sales reps to give up on persuading the lead after one or probably two follow-ups, the nugget lies in having a […]
Ayush Singh
In today’s digital ecosystem, video is king. While businesses are using videos for video prospecting, personalized demo videos, and closing deals, they face a common challenge—how to create quality videos at scale with minimum effort. Here is where a template builder comes in. What is a template builder? A template builder is a set of […]
Indhu Abraham
According to Statistic Brain, only 4% of page views get more than 10 minutes of a user’s attention. Which means, despite having a perfect sales page with an ideal mix of features—a pleasant theme, compelling headline, persuasive copy, fitting offer, and enticing images—the probability of conversion is low. Then how do you get your prospects […]
Nayana
Latest news and articles curated in your mailbox every week. No Spam. Guaranteed.