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Ayush Singh writes on tech, marketing, and SAAS, which, considering where you’re reading this, makes perfect sense. Having worked in SAAS marketing for enterprises and startups for more than 9 years, Ayush enjoys exchanging ideas and lessons learned with other practitioners.
Sales isn’t a game of spray and pray; rather, it requires meticulous attention and rigorous planning so that your outreach appears effortless when, in fact, every action is carefully considered. While it’s common among sales reps to give up on persuading the lead after one or probably two follow-ups, the nugget lies in having a […]
Even the best sales team in the world requires assets and tools to effectively sell and market products and services. Without the necessary resources, one cannot hope to achieve the revenue targets. Creating a top-notch sales enablement process is thus imperative in a competitive market. In fact, it may as well become the biggest differentiating […]
Sales Cadence on Your Mind? Here Are 4 Useful Examples That Could Work Get Started within 30 secs Remember the knots in your stomach when you asked that “special someone” to prom? The clammy palms and cotton-dry mouth may make a reappearance years later when you are approaching a prospect as a sales representative. After […]
Converting potential leads into sales is a crucial task that falls on the shoulders of the sales team. Several businesses often encounter hurdles or even hit a dead-end when it comes to engaging with customers! If your business is among them, don’t worry. You can implement a sales cadence strategy for your unique business model to get […]
What is a Go-To-Market (GTM) Plan? A go-to-market plan is a specific action plan that spells out how a product should be launched and brought to the market. It specifies the marketing plan, business strategy, pricing and distribution strategy for the product that will help the company achieve its business goals and KPIs. 5 elements […]
Revenue Operation is not a new term. If you are reading this article, there are chances that you have an understanding of the core framework of Revenue Operations and its potential impact on your business. When you see that even a top-notch sales team is not giving your business the expected growth, it is time […]
Software-as-a-service (SaaS) is a cloud-based software that runs over a web browser. Here, this software is retrieved from the cloud to cater to the demand of any specific business application. The businesses pay charges for the usage of this software annually/monthly. SaaS is an emerging trend. Many companies are inclining towards this cloud-based model and […]
What is Revenue Operations? Revenue generation in a company is a function of many departments such as marketing, operations, and customer success. Traditionally all these departments have functioned as discrete units with different goals and disconnected analytics. This leads to unsatisfied customers, underutilized potential, and siloed workspaces. There is a lot of money lying on […]
The B2B sales process is a comprehensive list of the events that occur when a business sells or attempts to sell its product or service to another business. What is the importance of B2B sales in scaling a business? A recent study showed that a well-planned sales cycle could increase a company’s growth rate by […]
The majority of the products and services available in the market are quite similar in terms of functions, looks, and target demography. It poses a big challenge for marketers to come up with products that stand out of the lot. Traditionally, a company would spend huge funds to improve the looks and features of the […]