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Hitec 2025 Event Overview

What HITEC 2025 Taught Us About the Future of Hospitality

The trends, the takeaways, and where to start implementing. From June 16–19, 2025, nearly 6,000 hospitality professionals came together in Indianapolis for HITEC—the world’s largest and most influential hospitality technology conference. With over 360 exhibitors, packed keynotes, and next-gen innovations from both budding startups and established players, HITEC 2025 wasn’t just a tech showcase—it was […]

By Manu Mausam
5 min Read
Smart Segmentation Targeting the Right Group Business for Your Hotel

Smart Segmentation: Targeting the Right Group Business for Your Hotel

Boost Group Bookings with Smart Hotel Market Segmentation What if your hotel could reach the right guests and set a strategy that builds revenue and occupancy? Hotel-market segmentation, which divides group businesses according to their travel intent and spending profiles, makes this possible. Segmentation enables hotels to avoid a one-size-fits-all approach, target high-value guests, streamline […]

By Hippo Video Team
9 min Read