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The Rise of Personalized Video in Hospitality Rory Sutherland once said, “A change in perception is often as good as a change in reality.” That insight has never been more relevant. In the hospitality industry, what guests feel often matters more than what they physically receive. A free drink on arrival, or a well-timed pre-check-in […]
Mastering 2025 Hospitality Trends with AI Video Innovation Perception has become currency in modern hospitality. And in an era where experiences outweigh offerings, the way you communicate with your guest often matters more than just the services you provide. AI-powered video isn’t just a tool—it’s a medium for emotion, identity, and distinction. As hospitality charges […]
In a 2023 report, Mariott International noted that group bookings made up a massive 24% of their worldwide reservations. Event planning companies that frequently makes such reservations are thus crucial to a hotel’s sales and overall image. You can lure more such businesses with appropriate and compelling content in your hotel marketing. With blog posts […]
The Ultimate Hotel Sales Tech Stack for 2025: Tools to Boost Revenue & Efficiency In 2024, the global hospitality market hit $4.9 trillion, driven by rising travel demand and regional recovery. But as opportunities grow, so do expectations.Travelers now want faster responses, personalized communication, and services in their preferred language. A McKinsey study shows that […]
Avoid These 5 Costly RFP Mistakes in Hospitality to Win More Deals There’s a major corporate client you have been eyeing. You know you will win this for sure; your property has all the amenities necessary, and you can offer a competitive price. All excited you respond to the client’s request for proposal (RFP). Days […]
In the hotel industry, speed is everything when it comes to closing bookings. According to studies, 72% of tourists would rather schedule their trip online. However, many hotels, meanwhile, struggle with poor response times, lack of personalization, and inadequate follow-up best practices that result in lost income. The sales cycle is vital here as it […]
The size of the global MICE market was estimated at USD 904.30 billion in 2023 and is expected to increase at a compound annual growth rate (CAGR) of 8.99% from USD 970.76 billion in 2024 to USD 1,932.73 billion by 2032. These numbers are indicative of the cut-throat competition in the MICE sector. However, with […]
The trends, the takeaways, and where to start implementing. From June 16–19, 2025, nearly 6,000 hospitality professionals came together in Indianapolis for HITEC—the world’s largest and most influential hospitality technology conference. With over 360 exhibitors, packed keynotes, and next-gen innovations from both budding startups and established players, HITEC 2025 wasn’t just a tech showcase—it was […]
How AI for Hotels is Powering Scalable Thought Leadership In the hotel industry today, it’s more difficult than ever to stand out. Great service is what guests, business clients, and event planners expect. They also want to deal with businesses that understand current popular trends. Still, it can be difficult to follow these trends and […]
How Hotels Can Use Digital Marketing to Drive Group Sales How do event planners choose a hotel for their next conference or group gathering? The answer lies in digital marketing. MICE and SMERF groups rely on online research before booking, evaluating venues based on website content, social proof, and digital interactions. Without a strong digital […]