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How Hotels Can Use Digital Marketing to Drive Group Sales How do event planners choose a hotel for their next conference or group gathering? The answer lies in digital marketing. MICE and SMERF groups rely on online research before booking, evaluating venues based on website content, social proof, and digital interactions. Without a strong digital […]
Boost Group Bookings with Smart Hotel Market Segmentation What if your hotel could reach the right guests and set a strategy that builds revenue and occupancy? Hotel-market segmentation, which divides group businesses according to their travel intent and spending profiles, makes this possible. Segmentation enables hotels to avoid a one-size-fits-all approach, target high-value guests, streamline […]
Mastering Hotel RFPs: A Step-by-Step Guide to Win More Group Business Struggling to turn RFPs into confirmed bookings? You’re not alone. The hotel sector states its RFP win rates are between 5-7%. The first step towards generating group business is mastering the Request for Proposal (RFP) process, however, many hotel sales teams find it to […]
From Bookings to Revenue: Data-Driven Insights for Hotel Sales Teams Did you know that hotels that are using modern data analytics are projected to achieve a 1.8% increase in revenue per available room (RevPAR)? These days, hotel sales teams use data-driven decision-making to improve their tactics, increase productivity, and increase income. By monitoring key […]
Win More Group Business: Streamline Hotel RFP Responses for Maximum Impact Did you know that group bookings cover 30-50% of a hotel’s total revenue? The hospitality industry is fierce and winning group businesses can be a game changer. Responding well to Requests for Proposals (RFP responses) is an important part of obtaining these valuable contracts. […]
Transforming Hospitality with AI Personalization: From Booking to Loyalty As reported by Expedia Group, 54% of global travelers expect personalized experiences based on their past behaviors and unique interests. Not just this, 36% of them are willing to pay more for this personalized experience. This study indicates that personalizing your services in the hospitality industry […]
Why Avatar-Guided Virtual Tours Are the Future of Hotel Bookings in 2025 The hospitality industry is constantly transforming, and hotels need more than just great photos to attract guests. Travelers today crave immersive experiences before booking, and avatar-guided virtual tours deliver exactly that. These AI-powered tours let potential guests explore your hotel, with a personalized […]
How Dynamic Video Proposals Can Transform Hotel RFP Responses In the U.S. hospitality market, group bookings and event contracts are highly sought after. The way you respond to a Request for Proposal (RFP) can make or break a deal. Yet, many hotel sales teams still use old, text-heavy formats that don’t grab the attention of […]
Revolutionize MICE and SMERF Proposals with AI-Powered Virtual Tours and Videos Hotels often rely heavily on MICE and SMERF for revenue, but the process—responding to inquiries, arranging site visits, and sending detailed packages—can feel like an endless cycle. Worse yet, your carefully crafted packages can easily get lost in the flood of options prospects sift […]
Transform Sales Training Through Interactive Scenario-Based Learning eBooks and articles won’t help you master a job alone. Some jobs, like sales training and marketing, require real-life experience and exposure to different situations. For instance, it could be training your teams for a new product or guiding the customers through the sales journey. 88% of managers […]