Common Marketing Mistakes Every Marketer Should Be Aware of and Avoid

1 min read

As an experienced marketer and StoryBrand Certified Guide, Evan Knox and his team make marketing easier by doing the heavy lifting for businesses. Believing that marketing should deliver results, the Founder and CMO of Caffeine Marketing know what it feels like to be frustrated by marketing that doesn’t work. That’s why he helps over businesses by creating marketing that grows their company.

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Time-Stamped Show Notes:

[08:15] What are the common mistakes you see marketing people make?

[20:38] What are the key qualities of being a great leader?

[27:15] How do you go about fixing your mistakes fast or understanding why something is not working?

[30:41] What do you think people can do at the time of adversity? 

common marketing mistakes

In-Short:

Question: What are the common mistakes you see marketing people make?

Evan: There are two that I think are the most common. They often speak about their company as the hero. They talk about how awesome they are and they go on and on about their product service but in reality, people are not looking for a hero, they’re looking for a guide. 

The second mistake is that they don’t measure any of their marketing campaigns. They don’t put in any sort of analytics in place in order to measure that. 

Question: What are the key qualities of being a great leader?

Evan: I think the keys to leadership are empathy, courage, self-awareness.

Question: How do you go about fixing your mistakes fast or understanding why something is not working?

Evan: You just have to manipulate one, be able to time it to be patient, which is really hard to do when it comes to money. 

Question: What do you think people can do at the time of adversity? 

Evan: Whenever that stressful scenario comes back we know exactly how to respond in that scenario. So it’s in training that we really prepare ourselves for current circumstances.

common marketing mistakes

We are available on Apple Podcasts, Spotify, and Google Podcasts. Subscribe to our channel for your daily dose of quality learnings and insights into the world of sales and marketing.

Sanjana Murali is a Marketing Specialist at Hippo Video. She is an award-winning blogger, one of her articles on “Customer Success” was selected from worldwide participants and won her MVP 2019 award. She has learned the knack of ranking her blogs and website pages in the 1st result of Google Search from her 6+ years of writing and marketing experience. She is also the host of #Limitless webinar and podcast series at Hippo Video. She loves to talk about branding and marketing with videos. An eternal writer, words are her lifeline.

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