Introducing the Hippo Video Media Bridge Integration with HubSpot

2 min read

As a leading video CX Platform that has grown to be trusted by more than 4 million users worldwide— a far cry away from when we opened in 2016 with nothing but 7 employees and a dream— we here at Hippo Video understand the importance of easily embeddable media. 

That’s why when we had the opportunity to join the  Media Bridge integration for HubSpot, we jumped at the opportunity.

As a video platform that identifies as a perfect use case, we are thrilled to announce the launch of this collaboration. Thanks to HubSpot’s Media Bridge API, users can seamlessly add videos to landing pages and email templates inside of HubSpot. Using a drag-and-drop editor, our customers can avoid the hassle of pasting lengthy links or codes. 

This feature is particularly useful for marketing and sales teams that regularly use videos to  engage with prospects on a deeper level, continuously hold their attention, entice them to stay on the page longer, and nudge them to take action. Users can now simply drag and drop videos directly into HubSpot email templates and landing pages right from the Hippo Video library without needing to leave HubSpot.

According to Srinivasan Krishnan, the Head of Engineering at Hippo Video, partnering with HubSpot for this integration was a no-brainer. 

“For customers adding videos in campaigns, it was a tedious process of dealing with lengthy HTML codes. Now they can add videos to their emails and landing pages with a single click.”

Benefits of the Hippo Video Integration with HubSpot

  • Give a human touch to your sales outreach by adding videos
  • Stand out in your prospects’ overflowing inboxes
  • Save time by leveraging automation
  • Add videos to HubSpot emails and landing pages with one easy drag-and-drop 
  • Avoid lengthy links or codes in order to embed media
  • Track your prospects’ video views with real-time notifications
  • Create triggers in HubSpot to push contacts into Hippo Video

What Hippo Video + HubSpot Users are Saying

Our users have found that combining Hippo Video with HubSpot’s automation and insights are simplifying workflows and leading to scalable growth.

“I send outreach campaigns for clients and this is the only video tool I recommend. It integrates seamlessly into HubSpot and has a lot of valuable internal features as well including dynamic variables and custom landing pages.” Broc P, Account Executive, IT Services

“Hippo Video is a solid piece of marketing tech. [I like] its versatility, analytics, and solid integration with HubSpot [best.]” Frank S, Director of Marketing.

“The value for price is great, I also enjoy the fact that I get to connect right to HubSpot where I do everything from filming my videos to editing and selecting my sales page. This is a great product!” Noah H, BDR

How Sales Teams can Use the Hippo Video Integration with HubSpot

Before Hippo Video, sales reps using HubSpot Sales Hub used to face challenges with mundane methods of prospecting to break the wall with their prospects. By incorporating videos into their outreach, reps are able to engage better, build a rapport and get more responses, book more meetings, and close deals 3x faster. 

Let’s take a look at a few more ways sales teams can benefit from using the Hippo Video Integration with HubSpot.

  1. Add videos to cold emails in order to humanize your prospecting efforts.
  1. Customize and personalize everything about your videos, from choosing the video thumbnail to including your prospect’s name, company, logo, and contact details.
  1. Track video interaction through real-time insights on video views, watch percentage, and location.
  1. Use custom workflows to automate contact creation in Hippo Video based on trigger events in HubSpot like email opens and form submissions.
  1. Drag and drop videos into email templates and landing pages with a single click.

How to Integrate Hippo Video with HubSpot

Step 1. Select the Hippo Video app from the Hubspot App Marketplace.

Step 2. Click on ‘Connect App’

Step 3. Grant access & complete account setup.

To begin optimizing your cold emails and attracting new clients with seamlessly embedded media, try the Hippo Video Integration with HubSpot today.

A content strategist at Hippo Video and a communication specialist who is passionate about building content and business network.
Santhoshi Natarajan

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