Hippo Video Blog on Personalized Sales, Marketing Videos

What HITEC 2025 Taught Us About the Future of Hospitality

The trends, the takeaways, and where to start implementing. From June 16–19, 2025, nearly 6,000 hospitality professionals came together in Indianapolis for HITEC—the world’s largest and most influential hospitality technology conference. With over 360 exhibitors, packed keynotes, and next-gen innovations from both budding startups and established players, HITEC 2025 wasn’t just a tech showcase—it was […]

Manu Mausam

June 25, 2025

5 min Read

How AI for Hotels is Powering Scalable Thought Leadership

Hippo Video

AI-Driven Content: Scaling Thought Leadership in Hospitality

How AI for Hotels is Powering Scalable Thought Leadership In the hotel industry today, it’s more difficult than ever to stand out. Great service is what guests, business clients, and event planners expect. They also want to deal with businesses that understand current popular trends. Still, it can be difficult to follow these trends and […]

Digital Engagement Strategies to Drive Group Sales

How Hotels Can Use Digital Marketing to Drive Group Sales How do event planners choose a hotel for their next conference or group gathering? The answer lies in digital marketing. MICE and SMERF groups rely on online research before booking, evaluating venues based on website content, social proof, and digital interactions. Without a strong digital […]

Smart Segmentation: Targeting the Right Group Business for Your Hotel

Boost Group Bookings with Smart Hotel Market Segmentation What if your hotel could reach the right guests and set a strategy that builds revenue and occupancy? Hotel-market segmentation, which divides group businesses according to their travel intent and spending profiles, makes this possible. Segmentation enables hotels to avoid a one-size-fits-all approach, target high-value guests, streamline […]

Understanding Hotel RFP: A Step-by-Step Guide for Hotel Sales Teams

Mastering Hotel RFPs: A Step-by-Step Guide to Win More Group Business Struggling to turn RFPs into confirmed bookings? You’re not alone. The hotel sector states its RFP win rates are between 5-7%. The first step towards generating group business is mastering the Request for Proposal (RFP) process, however, many hotel sales teams find it to […]

Leveraging Data and Analytics for Hotel Sales Success

From Bookings to Revenue: Data-Driven Insights for Hotel Sales Teams Did you know that hotels that are using modern data analytics are projected to achieve a 1.8% increase in revenue per available room (RevPAR)? These days, hotel sales teams use data-driven decision-making to improve their tactics, increase productivity, and increase income. By monitoring key […]

Streamlining RFP Responses: How Hotels Can Win More Group Business

Win More Group Business: Streamline Hotel RFP Responses for Maximum Impact Did you know that group bookings cover 30-50% of a hotel’s total revenue? The hospitality industry is fierce and winning group businesses can be a game changer. Responding well to Requests for Proposals (RFP responses) is an important part of obtaining these valuable contracts. […]

AI Personalization in Hospitality: Elevate the Guest Experience

Transforming Hospitality with AI Personalization: From Booking to Loyalty As reported by Expedia Group, 54% of global travelers expect personalized experiences based on their past behaviors and unique interests. Not just this, 36% of them are willing to pay more for this personalized experience. This study indicates that personalizing your services in the hospitality industry […]

The Power of Personalization in Hotel Sales & Marketing

Personalized Hotel Marketing: The Key to Boost Sales The hospitality industry is highly competitive, with more than 187,000 hotels in the world. With so many options, it can be challenging for hotels to stand out to a potential client. This is when unique and differentiating hotel marketing approaches such as personalization can help. As the word […]

Why Hotels Should Invest in Avatar-Guided Virtual Tours

Why Avatar-Guided Virtual Tours Are the Future of Hotel Bookings in 2025 The hospitality industry is constantly transforming, and hotels need more than just great photos to attract guests. Travelers today crave immersive experiences before booking, and avatar-guided virtual tours deliver exactly that. These AI-powered tours let potential guests explore your hotel, with a personalized […]

Hippo Video Team

April 7, 2025

11 min Read

The Latest

What HITEC 2025 Taught Us About the Future of Hospitality

AI-Driven Content: Scaling Thought Leadership in Hospitality

Digital Engagement Strategies to Drive Group Sales

Smart Segmentation: Targeting the Right Group Business for Your Hotel

Understanding Hotel RFP: A Step-by-Step Guide for Hotel Sales Teams

Leveraging Data and Analytics for Hotel Sales Success

Streamlining RFP Responses: How Hotels Can Win More Group Business

AI Personalization in Hospitality: Elevate the Guest Experience

The Power of Personalization in Hotel Sales & Marketing

Why Hotels Should Invest in Avatar-Guided Virtual Tours

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