How AI for Hotels is Powering Scalable Thought Leadership In the hotel industry today, it’s more difficult than ever to stand out. Great service is what guests, business clients, and event planners expect. They also want to deal with businesses that understand current popular trends. Still, it can be difficult to follow these trends and […]
Hippo Video Team
How Hotels Can Use Digital Marketing to Drive Group Sales How do event planners choose a hotel for their next conference or group gathering? The answer lies in digital marketing. MICE and SMERF groups rely on online research before booking, evaluating venues based on website content, social proof, and digital interactions. Without a strong digital […]
Hippo Video Team
Boost Group Bookings with Smart Hotel Market Segmentation What if your hotel could reach the right guests and set a strategy that builds revenue and occupancy? Hotel-market segmentation, which divides group businesses according to their travel intent and spending profiles, makes this possible. Segmentation enables hotels to avoid a one-size-fits-all approach, target high-value guests, streamline […]
Hippo Video Team
Mastering Hotel RFPs: A Step-by-Step Guide to Win More Group Business Struggling to turn RFPs into confirmed bookings? You’re not alone. The hotel sector states its RFP win rates are between 5-7%. The first step towards generating group business is mastering the Request for Proposal (RFP) process, however, many hotel sales teams find it to […]
Hippo Video Team
From Bookings to Revenue: Data-Driven Insights for Hotel Sales Teams Did you know that hotels that are using modern data analytics are projected to achieve a 1.8% increase in revenue per available room (RevPAR)? These days, hotel sales teams use data-driven decision-making to improve their tactics, increase productivity, and increase income. By monitoring key […]
Hippo Video Team
Win More Group Business: Streamline Hotel RFP Responses for Maximum Impact Did you know that group bookings cover 30-50% of a hotel’s total revenue? The hospitality industry is fierce and winning group businesses can be a game changer. Responding well to Requests for Proposals (RFP responses) is an important part of obtaining these valuable contracts. […]
Hippo Video Team
Transforming Hospitality with AI Personalization: From Booking to Loyalty As reported by Expedia Group, 54% of global travelers expect personalized experiences based on their past behaviors and unique interests. Not just this, 36% of them are willing to pay more for this personalized experience. This study indicates that personalizing your services in the hospitality industry […]
Kashish Jain
Personalized Hotel Marketing: The Key to Boost Sales The hospitality industry is highly competitive, with more than 187,000 hotels in the world. With so many options, it can be challenging for hotels to stand out to a potential client. This is when unique and differentiating hotel marketing approaches such as personalization can help. As the word […]
Hippo Video Team
Why Avatar-Guided Virtual Tours Are the Future of Hotel Bookings in 2025 The hospitality industry is constantly transforming, and hotels need more than just great photos to attract guests. Travelers today crave immersive experiences before booking, and avatar-guided virtual tours deliver exactly that. These AI-powered tours let potential guests explore your hotel, with a personalized […]
Hippo Video Team
Which Hotel Metrics Will Transform Guest Engagement and Drive Bookings with CRM? What if you’re running a hotel where guests keep returning, you hit the bull’s eye with your ads, and your website helps turn visitors into loyal customers? Sounds like wishful thinking? It’s possible if you employ the right methods.You can know what’s working […]
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