Ravi Trivedi is the Founder and CEO of PushEngage, a leading platform for Browser Push Notifications with customers in 150+ countries. With 22+ years of profound experience in business development and customer engagement, Ravi features on various podcast channels, webinars, and on conferences about customer acquisition, growth hacking, and customer engagement.
Listen to the full podcast here:
Time-Stamped Show Notes:
[03:42] Why should companies leverage personifications?
[12:24] How do you make your push notifications stand out from the crowd?
[18:30] What is your strategy to craft a push notification?
[20:30] What are the common mistakes marketers make while using push notifications?
[25:54] What does the future look like for push notifications? Is it here to stay?
Question: Why should companies leverage personifications?
Ravi: Historically we have used email marketing by capturing emails, we have used retargeting at Google or Facebook, which turns out to be more expensive than, say, that push and then push came about as a new way of doing it on the desktop, on the web browser. And that’s kind of the whole thing. I’m able to send them targeted messages which they’re looking for and engage with them higher.
Question: How do you make your push notifications stand out from the crowd?
Ravi: I think the one key thing in any channel of marketing is that you have to personalize. You have to have the context of the user because you don’t want to annoy the user. You want to know what the user is really looking for and what is it that they really want to know? Just send them that.
Question: What is your strategy to craft a push notification?
Ravi: I’ll begin by first saying that you should pick the right campaigns. That’s kind of half the team and it’s always about understanding the user experience.
Question: What are the common mistakes marketers make while using push notifications?
Ravi: I think it’s not focusing a lot on the images. Image still happens to be one other very crucial element. And there is a big banner that you can use and then you can always test it.
The other mistake, I would say, is that they just send the same message to everybody. That’s just a recipe for disaster.
Question: What does the future look like for push notifications? Is it here to stay?
Ravi: it’s just the early years. Every website in this way can use that push actively and there are millions of sites. So I think the mass adoption is yet to happen and you will start seeing some of that happening. But having said that, I think people will also learn how to use it the right way.