Dan has pioneered the concept of alignment between sales and marketing known as “Smarketing,” a core tenet of inbound marketing now followed by thousands of companies around the world. He’s been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot.
Dan continues to inspire and teach HubSpotters as a sales trainer, as creator of the HubSpot Leadership program, as a blogger on the HubSpot blog, and as the dispenser of high fives and fist bumps whenever the opportunity arises.
Listen to the full podcast here:
Time-Stamped Show Notes:
[00:56] What is your view of the video in businesses and especially how HubSpot customers actually perceive it?
[05:51] What seems to be the barrier to video adoption?
[21:27] How do you see sales and marketing teams adopting videos?
Question: What is your view of the video in businesses and especially how HubSpot customers actually perceive it?
Dan: HubSpot has huge fans of video throughout the entire customer process. Putting videos in marketing, service, support, and sales. It’s almost there for a mainstream way of delivering information. Number one, it’s innovative. Number two, it’s efficient. Number three, it works.
Question: What seems to be the barrier to video adoption?
Dan: People think it’s super expensive all the time that you got to put together a whole crew. It’s not actually. I just do it on my phone or I do it Zoom or we do it like right here.
Question: How do you see sales and marketing teams adopting videos?
Dan: Everything is moving towards the acceleration of video. Smart business people are going to adopt to videos so that they’re a little bit ahead of the curve.