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When it comes to the competitive landscape of hotel group sales, fragmented RFP (Request for Proposal) processes can lead to missed opportunities and decreased revenue. A study by Groups360 found that hotel response rates to RFPs average only ~45%, meaning more than half of RFPs go unanswered. In fact, planners often have to source 10–20% […]
Manual RFP workflows slow teams down and bury sellers under low-quality requests, inconsistent data, and guesswork on pricing. Meanwhile, the first responder often takes the deal. 72% of planners book the first responder. With AI doing the heavy lifting, your team can respond in minutes and spend more time building relationships. Hippo Video is a […]
Let RFP Response Automation Transform Your Sales Performance Every RFP inquiry represents potential revenue—but only if your team can respond quickly and effectively. In reality, many hotels struggle with the relentless flow of SMERF and MICE inquiries. Too often, responses take too long, proposals lack personalization, or—worse—half of the incoming RFPs go unanswered simply because […]
Every overlooked RFP is money left on the table. Group demand is thriving, with $16.5 billion in 2024 group business flowing through the Cvent Supplier Network. That scale represents massive opportunity. But to capture it, your team must respond quickly and accurately. Speed and precision are no longer optional—they’re the difference between winning the booking […]
Personalized Hotel Marketing: The Key to Boost Sales The hospitality industry is highly competitive, with more than 187,000 hotels in the world. With so many options, it can be challenging for hotels to stand out to a potential client. This is when unique and differentiating hotel marketing approaches such as personalization can help. As the word […]
Create & Send Personalized Video Emails Directly within HubSpot with Hippo Video Are you fed up with low open rates and stagnant conversion numbers of your HubSpot email campaigns? Traditional text-based emails are often lost in the noise of today’s digital world. The solution? Personalized video emails. By leveraging the power of video, you can […]
Videos are a great medium to tell your story, engage your audience visually, and drive value for your business. It’s only when you have a great video hosting platform for your business goals; your video content will reap the benefits. There is also a slight increase in the growing number of video hosting platforms as […]
Amy Franko is a Sales Leader, Keynote Speaker, and Author. She built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She is named as LinkedIn 2019 Top Sales Voice. Listen to the […]
As the creation and sharing of online videos are on the rise, digital marketing agencies lack certainty in choosing the best video hosting platform that would benefit them. The ideal video hosting platform will provide you a space to create or upload videos, edit them to perfection, customize the player, generate leads, and report back […]
You’ve probably come across these email personalization stats. 99% of email marketers say email personalization can advance customer relationships. 80% of consumers are more likely to purchase when brands offer them personalized experiences. Plus, it’s the number one tactic to increase engagement rates. And I could go on. In short, every marketer knows how effective […]