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In the world of B2B services, forecasting has gained greater importance than ever before. Accurate forecasting of different aspects of a B2B service is essential for putting your money in the right place and optimizing your spending activities. Without forecasting, you are basically working off a whim, which is never advisable when large sums of […]
As businesses move to maximize value for prospects, they must learn and embrace mediums that can help them connect better with prospective buyers. A significant element of this change is the non-linear marketing approach in the form of videos. Videos have come to the rescue for businesses that have opted to switch from linear communication […]
How essential is video when it comes to winning more deals? 4 Video in Sales/Marketing Statistics 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020. [hubspot] 78% report that video has directly helped increase sales [weidert] An ice.com study saw conversions increase by 400 percent for visitors who viewed […]
Managing the B2B sales pipeline is extremely important for any business because it determines the revenue that the company makes. In a leaky sales pipeline, the company attracts many prospective consumers, but the conversion rate is too low to be of any value. On the other hand, a narrow sales pipeline means that the company […]
If you are using HubSpot in your company, you’re probably aware of the automation capabilities of the platform. Workflows and sequences inside Hubspot have brought about a sea change in the lives of sales and marketing professionals. It saves a lot of time for them by automating manual tasks that require multiple iterations leaving them […]
Why is a B2B Sales Funnel Important? Get Started within 30 secs A sales pipeline allows businesses to understand how their leads are being generated, captured and converted, and the various modes of interaction that happened during their business journey. Developed as a concept in 1898, this is the B2B sales funnel or purchase funnel. […]
Imagine a live performance in a concert. Your favorite singer or dancer is setting the stage on fire, and you’re having the best time of your life. But many people behind the curtain make the magic happen: from the costume designer and sound crew to the stage manager – and numerous other roles. Well, an […]
If your sales team isn’t meeting its goals, don’t be surprised. Data reveals that salespersons spend only about a third of their day actually talking to prospects. Most of their remaining time is spent on back-end processes such as: Think about it – salespersons are not exactly trained to fill up data. Their expertise lies […]
If you’re an insurance sales agent or a broker, you’ve landed on the right page. The insurance industry is expanding; staying at the top of the market is not simple! Many of the insurance professionals are actively looking for ways to drive more conversions. Big giants like Amazon, Google, and Facebook have set a customer […]
Prospecting can be challenging. No, not the sending out of cold outreach emails. The hard part is not hearing back from prospects. And that happens more often than you get responses. The main reason for this is that your prospects get 121 business emails a day. That’s why you must come up with a strategy […]