Understanding Hippo Video’s new feature – Template Builder

2 min read

Videos have gone on from a nice-to-have to a must-have business tool for almost all categories of companies. 

But creating videos has always been a challenge. There is an endless debate on execution factors such as frequency, feasibility, technical aspects such as lighting, positioning, setting, etc. All these have deterred sales professionals from taking the first step. 

But what if we tell you, you can create a template once and repurpose it to make it look personalized every time you want to send out videos to prospects? 

Hippo Video has launched a new feature called “Template Builder” to make the video transition smoother. It allows you to sandwich videos/images between already existing videos helping you create customized video templates. These templates can be used later without the need to redo them EVERY TIME. 

How does Template Builder help sales?

Sales is one domain that warrants human connection to maximize business output. 

The growing trend of remote sales and the need to connect with prospects on an emotional level pin the hope on a medium such as videos to simplify communication and improve efficiency. By quickly churning out videos that speak directly to your prospect, you can save time, energy, and money. 

What are the benefits of the Template Builder?

 1.Time Saving 

You can create quick and efficient one-to-one videos by sandwiching an existing video with a relevant intro and outro based on your client’s requirements.

It just takes less than 2 mins to personalize your video. You can send hundreds of such personalized videos at once, even launch video campaigns, thus saving several hours of your precious time. 

Videos can be reused multiple times using a different body, subject line, and A/B tested for efficiency in different contexts. They are quick, easy, and fun to record, unlike boring text emails.   

2. Accelerate Sales Cycle

Speed up your sales cycle and improve conversions with customized sales pages/landing pages instantly using this feature. It carries the brand identity of your prospects –  including a custom domain name. 

Recording short demos/explainer videos with screen capture and sandwiching it with a personalized intro simplifies communication and exemplifies your value proposition.

3. Memorable & Easy follow-ups 

Either you can create your video template or pick from the list of professionally designed and readily available video templates to start right away. They are easy, flexible, and quick. It is a great way to plan follow-ups without thinking about recreating everything from scratch.  

4. Book More Meetings 

Research from Demand Gen Report reveals “65% of B2B buyers have engaged with videos during their buying process”. Indeed, any form of content that doesn’t explicitly state what action the buyer should take next makes the entire exercise futile. 

Therefore, Hippo Video lets you add CTAs and interactive elements inside the sales page to help nudge your prospect to take the next step. 

5. Record, Edit, and Share with Ease 

Hippo Video makes it an easy one-stop solution for all your sales needs. It doubles up as a video editor. Its easy and intuitive ‘pro edit’ lets you trim, crop, and stitch videos together with ease. You can even set a GIF thumbnail that captures the attention of the prospects. 

6.  Push Deals to a Close with Consistent Messaging

You can send videos across to walk your prospects through contract proposals and micro demos and explain business terms in real-time with consistent messaging. You can ensure that your videos follow the exact logo placement, background color, associated collaterals, and even tone of messages in line with the brand guidelines.  

7. Increase EQ with Background Music

You can add any background music or narration inside your video to increase the emotional quotient of the message delivered. Music sets the tone for emotion; template builder comes with the flexibility to use a fader inside for maximum impact. Use the music fader to increase or decrease the volume depending on the video section being played. 

8. Measure and Track Results 

Understand how videos impact sales ROI with comprehensive metrics and reports on video watch percentage, demographic, and video shares.

Start using the feature here.

A content strategist at Hippo Video and a communication specialist who is passionate about building content and business network.
Santhoshi Natarajan

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