When it comes to video marketing, a lot of people often focus on the bigger picture – having the right background music, picking a trending topic, or featuring a star guest. But in reality, little things such as choosing the right video thumbnail also make a world of difference in increasing your clicks and views.
YouTube said that 90% of the best-performing videos on their platform have custom thumbnails. Therefore, it’s safe to assume that even though thumbnails may be small, they are a mighty marketing tool.
So, if you are having trouble attracting viewers to your videos, this guide is for you! We’ve put together all the information you’ll need on how to make an eye-catching video thumbnail – let’s get started shall we?
A video thumbnail is a pre-selected frame taken from the body of the video and featured as the ‘title’ frame.
Funnily enough, the term thumbnail comes from the image being reduced to roughly the size of a human thumbnail.
Using the thumbnail, viewers can click on each postage-sized preview to quickly understand if the video they’re about to watch aligns with the goal they’re looking to achieve.
In today’s fast-paced world, viewers decide in a matter of seconds if your video is worth their attention; therefore thumbnails are more important than you may have guessed.
In the example below, Slack has used a clean and minimal approach to their video thumbnails, thus making it easy for viewers to understand the topics.
Thumbnails are everywhere – from Google image search to YouTube, most visual search engines use thumbnails to organize media. Thumbnails is often the first introduction to your video content, therefore it is essential to know the advantages of using this magic tool.
You can use thumbnails to:
There are plenty of ways in which you can easily create a custom thumbnail for your videos. Here are a couple of platforms you can use:
Canva is a dream-tool for all your video thumbnail needs as it is loaded with hundreds of different design elements, fonts etc, making it an ideal platform for creating a synchronized playlist or channel. With Canva’s super-simple drag-and-drop interface, you can easily create a great-looking thumbnail in just a few steps:
On the downside, to experience Canva to its full potential, you need to upgrade to a paid plan.
Another great tool for custom thumbnails, Adobe Spark offers you the ability to create, save, reuse, and resize the thumbnails, making all your videos instantly recognizable.
Similar to Canva, you need to upgrade from the starter (free) plan to get access to all the functionalities offered by this tool.
An interactive and easy-to-use editing tool, Fotor has all the rich features, that even beginners who haven’t made a thumbnail before can make one without any fuss. With this tool, you can play around with the elements like images, stickers, and text to create one outstanding thumbnail. It’s okay to believe you’re a design wizard, with this one.
Creatopy is an amazing tool that you can use to create bomb thumbnails with. Loaded with a ton of elements and icons, it lets you stack layers upon layers upon layers – which is exactly what you need for your elements to pop out at the viewer. Another great feature is the animation feature – you can now animate your elements on the thumbnail. How cool is that?
78.8% of marketers consider YouTube to be the most effective platform for video marketing. The recommended YouTube thumbnail dimensions are 1280 x 720 pixels. Here is how you can add a thumbnail to your YouTube video:
P.s: If you don’t want YouTube to pick a random image from your video, you can insert your custom thumbnail by first verifying your YouTube account. To do so, go to Creator Studio’ and click on ‘Verify’. The platform will require certain information such as ‘Your Country’, ‘Your mobile number’ etc. along with a verification code to complete the process. And voila, you’re all set to upload your custom thumbnail.
So what if you have an image and you want to convert it into a thumbnail?
Turning an image into a thumbnail is an easy task thanks to many free online tools that can help you take any image and reduce its size to a thumbnail in a jiffy. While some tools provide you with the option to decide on the dimensions, some tools use a drag-and-drop interface.
A quick and easy way to create a thumbnail, this tool allows you to simply drag and drop your image(s) and also select the dimensions you need based on the platform.
Your images need to be a JPEG or PNG file that is smaller than 1 MB. You can then download the thumbnail and use it on your desired platform. It’s simple, isn’t it?
QuickThumbnail is an ideal tool when you have to simultaneously resize your thumbnail image for various platforms. With this tool, you can resize according to percentage or fixed sizes, crop, enlarge images, and do so much more for free. All you have to do is upload the image and select from the options available based on the platform you wish to post on.
In today’s world, people prefer to get most of their work done on their mobile phones, right? If you are one of them and are on the lookout for software tools that can assist in the creation of video thumbnails on your mobile device, here is an app that can blow your mind – Pixel Lab.
With Pixel Lab, you can add stylish text, 3d text, shapes, stickers, and drawing on top of your pictures like never before. With a clean and simple interface, you’ll be able to create stunning thumbnails in just a matter of minutes.
Here’s how you can use it:
So that’s how you create a video thumbnail on an android phone using a free app.
We all want things quick and easy isn’t it? When we’re talking about something as trivial as a video thumbnail, no one has the time to switch between tabs – creating a thumbnail on one tool and uploading it into another. This is why with Hippo Video, you can save a lot of time as there is no fuss and downloads are not required – it’s as straightforward as you can get. So here we go as we take you through the few steps that are involved in creating a kick-ass custom video thumbnail:
1 Log in to your Hippo Video account and go to your library.
2 Select the video to which you’d like to add a thumbnail, and click on ‘CUSTOMIZE VIDEO’ that is available on the right menu.
3 Now, you can simply choose the ones which are suggested or upload your customized image to add as a thumbnail.
4 In case, if you like to select an image from your recording, pause the video at the frame you want.
And that’s not all! Hippo Video has an additional feature for you – Personalize your video thumbnail!
1 You can also personalize your thumbnail, by clicking on the ‘PERSONALIZE VIDEO’ title also available on the right side menu. Choose the ‘THUMBNAIL’ title to start personalizing your video.
2 Then you will see options to choose ‘PERSONALIZED TEXT’ or ‘PLACEHOLDER IMAGE’.
3 Choose ‘ADD PERSONALIZED TEXT’ to add relevant text with merge fields.
4 Choose ‘ADD PLACEHOLDER IMAGE’ to personalize your thumbnail by uploading an image/business logo.
5 Once you’ve added the required elements to your thumbnail, click ‘SAVE.’
Marketers are constantly on the lookout for new and creative ideas to engage their audience and what better way than a GIF thumbnail over its boring static counterpart? According to the 2020 State of Email data released by Litmus, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails – and for good reasons.
If you want to join the bandwagon, you can create your animated thumbnail with a video marketing platform like Hippo Video.
Love is not the only thing that happens at first sight – the concept is also applicable to video thumbnails as they have to impress your audience. To create a catchy and beautiful custom thumbnail, here are a few tips and tricks that you can consider:
It is important to be consistent with your YouTube thumbnail design and font so that your brand and content get familiarized with your target audience.
People are more enticed to click on thumbnails with human faces because they feel a certain connection with it, thus increasing your video views.
Don’t just focus on the image – the text also has a role to play in getting clicks. Your thumbnail has to give a snippet of what the whole video is about; therefore add your text with caution. Also, as much as possible, refrain from using click-baits as this strategy can annoy your viewers.
Be wise when choosing colors for your thumbnail – go for complementary colors since they will stand out.
Thumbnails are the missing puzzle to why many businesses face a dull click-through rate for their videos. To fit the puzzle in place, utilize the power of thumbnails and crush your video marketing campaigns like never before.
Let your viewers click your videos and stick around to watch them without ignoring them. Good luck, and let us know how it goes in the comments below!
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