Cold calling can feel like you’re hitting your head on a brick wall over and over again. There are secrets to breaking through and getting your prospects to engage. In this webinar, you’ll learn:
Trends (going from lead to accounts)
Role (own parts of customer success)
Organization (running a team of specialist - act like a CEO)
Metrics (Business outcomes and same metrics as sales)
Stage based CMOs (Different type of CMO for a different stage of the company)
Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies, ABM is B2B and is the host of FlipMyFunnel podcast.
Watch the Teaser
About the Speaker
Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies, ABM is B2B and is the host of FlipMyFunnel podcast.
Host
Nikhil Premanandan
Head of Marketing, Hippo Video
Nikhil helps companies grow with scalable, repeatable, and compounding marketing strategies. Currently leading the marketing team at Hippo Video, a personalized video distribution platform.