How to Effectively Personalize Email Marketing Campaign Beyond the First Name

You’ve probably come across these email personalization stats.  99% of email marketers say email personalization can advance customer relationships. 80% of consumers are more likely to purchase when brands offer them personalized experiences. Plus, it’s the number one tactic to increase engagement rates. And I could go on. In short, every marketer knows how effective […]

By David Campbell
7 min Read