As the Co-founder and CEO of Hippo Video, I’m often asked how the company is doing and our growth plans for each quarter. Hence, I’m writing a recap of 2018 to keep you updated. Most importantly, I’ll end the blog by sharing our exemplary vision for 2019. Besides, there is a little surprise that’s in store for you.
We had a lot of work to do in 2018 – grow the business, drive customer success, innovate, and lead the market. Our product strategy, grounded in customer understanding and market insights were refocused. Also, we have driven clarity in our product strategy. Also, we have quickened the pace of our product improvements and innovation. This enabled us to deliver some great wins for the customers. Check out our 2018 story that is sure to inspire you.
Highlights of 2018
Q1: Funding and Growth
The year 2018 started with breathtaking traction from our users and raising Pre Series A funding from Kae Capital. Hippo Video was positioned as an online Video-as-a-Service (VaaS) platform. Our USPs included online video creation, editing, and contextual integration with Freshdesk, Zendesk, Google Suite, and more. Hippo Video lined up a customer base of 30,000 users globally, with a bulk of the users based in the US.
Q2: Feedback From Customers
We interacted with our customers and understood their strategies. We learned what works for them and what doesn’t. Also, we got their feedback to create an engaging and a customer-centric video platform for businesses.
Hippo Video was already heeding the call; by creating opportunities for marketing, sales and, support professionals to drive brand awareness, generate leads and close more deals with powerful videos.
Q3: Pivoted from Screen Recording Tool to Video Marketing Platform
Many of our customers realized the importance of including videos in their marketing and sales funnel and approached us to host and track their video performance. That’s when it dawned upon us to re-imagine video marketing.
Hippo Video pivoted from being a screen recording tool to a cloud-based Video Marketing Platform (VMP) for businesses to leverage videos for brand outreach, lead generation, email campaigns, and more, all within a single platform.
Q4: Delivering Video Marketing Platform to our Customers
We ran an experiment by sending personalized video introductions in our sales outreach process that changed our sales strategy. It gave us a 300% increase in email response rates. I shared our success with Tech in Asia along with other SaaS founders, which got published online, titled ‘5 Founders Share 5 Sales Strategies for SaaS Startups.’
Currently, Hippo Video has a clientele of 500+ businesses, who run their video strategy on Hippo Video. Hippo Video aims to put enterprise video marketing tools in the hands of every business with our recent rebranding efforts.
Hippo Video: Growth Plans For 2019
Global consumer internet video traffic will account for 80% of all consumer internet traffic in 2019. Few companies have already started using videos in different stages of their marketing and sales funnels. Also, companies have adopted video communication to personalize their pitch. With Hippo Video, marketing and sales teams will be able to create personalized video campaigns and 1-2-1 personal videos, and follow-up easily, based on the video performance.
Personalized videos is useful in maximizing email marketing conversions for campaigns. Therefore, such personalization techniques merges data and video to deliver exceptional experiences that wow customers, and produce higher ROI.
The year 2018 was indeed a big year at Hippo Video, with many lessons learned and wins to celebrate. As a thank you note, I’ve decided to gift an offer, just for you!
Sign-up with Hippo Video and Get Flat 20% off on monthly subscriptions & Flat 40% off on yearly subscriptions.
Use Coupon Code: VIDEOSANTA20 for Monthly subscriptions &
VIDEOSANTA40 for Yearly subscriptions.
Valid Till December 31, 2018.
Until then, Merry Christmas and Happy 2019 to you and your family!
- A ‘Shift in ‘Perspective’: Re-imagining The Sales Strategy - March 20, 2020
- Hippo Video: A Look Back at 2019 and A Look Forward at 2020 - December 31, 2019
- Hippo Video Surges Ahead- My Musings - May 7, 2019