Generative AI in Sales Engagement

The Rise of Generative AI in Sales: Transforming Customer Engagement

Unleashing the power of generative AI in sales engagement

Despite the slow adoption of digital technologies, Sales is emerging as the leading adopter of generative AI. AI-backed tools and systems are on their way to becoming every sales professional’s digital assistants.

Today’s business landscape is customer-centric, and this makes customer engagement the cornerstone of success. Engaging potential customers with personalized experiences has become a selling practice that no salesperson can overlook. Generative AI, with its tectonic capabilities, promises to help sales professionals achieve their sales targets with remarkable productivity and success rates.

Sales is a highly variable and people-driven function that generates volumes of data from email trails, phone conversations, video interactions, etc. And this interactive and transactional nature of the function makes it well-suited for generative AI models to learn, connect, and create new opportunities in various permutations and combinations.

This blog explores the potential of generative AI to transform the future of sales engagement.

Enhancing sales content creation

Salespeople constantly strive to create content that can hook their prospects and keep them engaged with their products. Generative AI tools help them automate content creation for emails, contextual follow-ups, proposals, video scripts, sales pitches, FQAs, etc. Apart from this, it also aids in inspiring creativity and bringing fresh perspectives to their sales processes. With every passing day, we are witnessing amazing possibilities for content creation born from human creativity and AI assistance.

For instance, Hippo Video offers a number of video personalization capabilities that can transform your video creation journey. From tailored text overlays on video to generating sophisticated personalized videos, our AI capabilities help you deliver bespoke-like video content to a massive audience with minimal effort.

That said, these smart tools also help businesses cater to their global audience with localized content and expand their reach. By using specific AI models, businesses can generate localized versions of their content—at scale—and explore uncharted territories that were forbidden due to linguistic barriers.

Generative AI in Sales - Video Use Case
AI Video with personalized (website) background

Personalizing user interactions

Personalization has emerged as a fundamental pillar in any sales process, and generative AI acts as a catalyst in helping salespeople do it at scale with efficiency. Based on prospect preferences, past interactions, and user behavior, these AI models help salespeople create or curate user-specific experiences that can unlock maximum conversion potential and forge stronger relationships.

Systems powered by generative AI have strong lead scoring and prioritization capabilities. Therefore, based on buying behavior and engagement levels, salespeople can identify and categorize their high-intent prospects from the exhaustive list and focus their efforts on prospects that are most likely to convert. This data-driven approach helps them maximize conversion efficiency, sales outcomes, and productivity.

Video Analytics - Hippo Video
Video Analytics – Hippo Video

In the context of video selling, AI-powered video analytics tracks customer interactions with video content, providing valuable insights into customer behavior and preferences. This data enables sales teams to optimize their video content and sales strategies, delivering more engaging and impactful videos to potential customers.

Facilitating conversational selling

Conversational selling aims to build strong relationships with prospects by driving meaningful discussions, addressing their concerns, and moving them towards a buying decision. Generative AI plays a pivotal role in facilitating this method by empowering natural language processing (NLP) capabilities. Through AI-driven chatbots and virtual assistants, prospects can engage in real-time conversations, receive prompt responses to their inquiries, and get guidance throughout the buying process.

These AI-led interactions are not only efficient but also highly personalized. The sales systems have the capacity to analyze the prospect’s communication style and customize their responses accordingly. These automated systems are available for prospects at the click of a button 24/7, which significantly enhances customer engagement, delivers immediate support, and accelerates the overall sales process.

Improving sales forecasting

Sales forecasting is crucial for businesses to make better-informed decisions, optimize operations, and stay ahead of the competition. Unlike traditional sales processes, modern sales cycles have many structured and unstructured datasets to be analyzed to arrive at accurate sales forecasts. Plus, the agility to adapt to changing market conditions makes sales forecasting all the more tedious.

But generative AI offers sophisticated and accurate forecasting capabilities that can understand and interpret existing patterns, generate new (relative) datasets, and model complex relations with precision. Also, its ability to learn the typical behavior of sales data and detect anomalies helps businesses respond to unexpected events quickly.

Is AI a productivity tool or a potential substitute for salespeople?

“There are decades when nothing happens, and there are weeks when decades happen.”

And this stands true for the way in which AI has changed the world at large. Generative AI is ushering in a new era of customer engagement in B2B businesses. 

By leveraging this innovative technology, companies can streamline content creation, deliver hyper-personalized experiences, foster meaningful conversations with prospects, and gain valuable insights for sales forecasting. If you’re looking for a cutting-edge AI-powered video platform that can level up your sales engagement, then talk to our experts to see how you can leverage this aspect of generative AI into your business growth.