How Startups are Leveraging AI – Artificial Intelligence to Grow

1 min read

Lomit Patel is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit’s bestselling book called Lean AI is part of Eric Ries’ “The Lean Startup” series and published by O’Reilly. As the Vice President of Growth at IMVU, Lomit is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink.

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Time-Stamped Show Notes:

[03:21] What inspired you to write Lean Ai and what is the book about?

[06:35] Who should read this book?

[15:52] What do you think are the common challenges for the startups out there?

[21:16] How can we use artificial intelligence for acquisition? 

[28:57] When it comes to growth, what are the metrics? 

[35:21] What are the must-have AI tools?  

how startup leveraging AI

In-Short:

Question: What inspired you to write Lean Ai and what is the book about?

Lomit: Lean Ai is part of the Lean Startup series, which is a very popular book that was written by Eric Reece on how companies can create a minimal viable product and pivot as needed to try and get to product-market fit.

Question: Who should read this book?

Lomit: This book is really for entrepreneurs, co-founders, founders of businesses, CEOs all the way down to practitioners of whether you work in sales or marketing, or from being like the head of sales and marketing to managers. 

Question: What do you think are the common challenges for the startups out there?

Lomit: The biggest challenge is trying to get to a product-market fit of getting a product that people really value. 

Question: How can we use artificial intelligence for acquisition? 

Lomit: One of the most important things that you when doing growth is, is to try and identify who’s the right customer that you want to be targeted. Ai can really help you there because once you have data on customers, you’re able to really figure out who’s going to be your best lifetime value customer. So, the idea is through data based on how you evaluate a good, better, and best quality customer.

Question: When it comes to growth, what are the metrics? 

Lomit: I think this is a really important topic because ultimately you want to be able to define what’s the right success metric for your business. You know, generally for most businesses the metrics that matter for growth are how much they cost to acquire a customer. What is the lifetime value of that customer? And what is the return on investment or return on ad spend based on how much you spend and how much you are getting back?

Question: What are the must-have AI tools? 

Lomit: A must-have for Ai is to have a really good attribution system. Measurement and attribution. 

how startups are leveraging AI

We are available on Apple Podcasts, Spotify, and Google Podcasts. Subscribe to our channel for your daily dose of quality learnings and insights into the world of sales and marketing.

Sanjana Murali is a Marketing Specialist at Hippo Video. She is an award-winning blogger, one of her articles on “Customer Success” was selected from worldwide participants and won her MVP 2019 award. She has learned the knack of ranking her blogs and website pages in the 1st result of Google Search from her 6+ years of writing and marketing experience. She is also the host of #Limitless webinar and podcast series at Hippo Video. She loves to talk about branding and marketing with videos. An eternal writer, words are her lifeline.

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