Aligning Field Marketing & B2B Sales to Drive Revenue

1 min read

Nick Bennet is a Field Marketing Leader, driven by results, solutions, and technology. As a disruptor, Nick is eager to establish genuine, long-lasting relationships with clientele and drive success home for all involved. Being a key contributor to public relations and social media initiatives that drive awareness of new products and services, Nick is a motivator by nature, making sure his team reaches its maximum potential.

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Time-Stamped Show Notes:

[05:36] Should SDR support sales or marketing?

[06:56] What do you think are some of the best practices for field marketing and sales alignment?

[12:39] How do you develop an actionable field marketing strategy?

[14:20] What are some of the best free marketing event ideas you’ve come across or executed?

aligning field marketing

In-Short:

Question: Should SDR support sales or marketing?

Nick: I’ve actually seen it done both ways before. I think it’s an interesting concept that the whole group is kind of put together and I think it really does make an impact versus just having an SDR under marketing or sales and making it more siloed. It’s important to kind of work as one unit. 

Question: What do you think are some of the best practices for field marketing and sales alignment?

Nick: Field marketing needs to look at sales and it’s like that is their customer and it’s important for retail marketing to be kind of like the single source of truth in everything.

Question: How do you develop an actionable field marketing strategy?

Nick: I think it’s working really closely with sales, and so I think it’s developing campaigns around the theme of the quarter. 

Question: What are some of the best free marketing, even ideas you’ve come across or executed?

Nick: Something that I think is really impactful right now is we started doing these roundtables. 

aligning field marketing

We are available on Apple Podcasts, Spotify, and Google Podcasts. Subscribe to our channel for your daily dose of quality learnings and insights into the world of sales and marketing.

Sanjana Murali is a Marketing Specialist at Hippo Video. She is an award-winning blogger, one of her articles on “Customer Success” was selected from worldwide participants and won her MVP 2019 award. She has learned the knack of ranking her blogs and website pages in the 1st result of Google Search from her 6+ years of writing and marketing experience. She is also the host of #Limitless webinar and podcast series at Hippo Video. She loves to talk about branding and marketing with videos. An eternal writer, words are her lifeline.

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