At Hippo Video, it is our motto to help you supercharge your customer’s video-powered experience.
The right pitch makes all the difference to achieve a successful sale. Visuals and personalization play an important role here. In fact, 30% of the top landing pages feature videos.
Also, the importance of landing pages in the insurance market has grown since it provides a guided buyer experience and converts prospects into leads at rates that are 2-3x higher than the average lead generation form.
Moreover, people want to see the incentive in signing up for the product you offer: studies show that a personalized Call-To-Action converts 202% better.
What are Sales Landing Pages?
Sales landing pages are a one-click way to present your customers with engagingly designed information about their insurance policies.
With Hippo Video’s Sales Landing Pages, you can do away with the conventional, bothersome, text-based emails and replace them with relevant friendly graphics and videos along with personalized policy information to capture the reader’s attention.
How Sales Landing Pages (SLPs) help you deliver results – The use cases
Hippo Video’s SLPs are designed to be used by professionals in insurance companies, reinsurance, InsurTech, brokerage firms, and claims management. They are for suitable use in every sales stage:
- First Touch
- Follow Up
- Post Sales
Cross-selling and up-selling are done easier and more naturally with these SLPs. Through Sales Landing Pages, you can convert customer engagement into action by providing relevant content that is instantly accessible – think in terms of improving the CTR of your marketing campaigns.
There are many ways you can utilize a Sales Page to deliver information to your customer.
- Customer Acquisition: Sales Landing Pages are a great way to pitch insurance policies to a potential customer. With CTAs like ‘book a meeting’ or ‘find an agent’, SLPs urge the viewer to initiate communication with you.
- Policy On-Boarding: A great way to tell your new customer about the first steps through an interactive video after they have purchased your policy. Use templates meant for health insurance and umbrella insurance packages.
- Policy Renewal: A useful tool to boost customer retention. Providing your customers with easy policy renewal links, new document download links, and related policy resources through an engaging medium goes a long way in boosting retention. This is particularly helpful for short-term liability insurance cases.
- Policy Expiry Reminder: Send your customers a gentle reminder that their policy is about to expire. It helps specifically in Auto/Motor insurance with short-term liabilities. The customer can punch in the zip code on the sales page to get quote comparison details on your website.
- Policy Education: Help your customers know more about the ground realities of policies – for example, how an auto/motor insurance policy doesn’t cover personal injury. Urge them gently through these templates to insure with you by providing quick-access links embedded in the template.
Click here to see a sales landing page in action.
Sales Landing Page Reports
Marketing metrics are always good to know – Hippo Video lets you track the performance of your Sales Landing Pages in terms of the number of views, document replies, video views, and much more. It also shows you which CTAs embedded in the Sales Landing Pages are performing the best and which ones need to be changed.
To know in detail about the performance metrics you can track, click here.
How to deliver your sales landing pages to prospects?
With Hippo Video integrated with leading automated sales tools and CRM tools such as Hubspot, Salesforce, Outreach etc., your insurance sales landing page can now be sent with just a single click. Now creating a sales landing page is made easy, and sending it a lot easier.
Send Your First Sales Landing Page to a Customer!
Hippo Video provides various Sales Landing Pages designed individually for different insurance products. Book with Hippo Video for customizing your Auto/Motor Sales Landing Page today.
The SLPs for marine, health, travel, umbrella, pet, and disability insurance policies are in the pipeline and to be released soon!
Seeing is believing. Get your Sales Page at Hippo Video to experience the power of effective sales pitching.
Explore Sales Page Templates here
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