Maury Rogow is a well-acclaimed video-first marketer. He was featured on our #Limitless webinar series on 19 Sep 2019 at 10 AM PT. Read ahead to know the ‘3 Steps to Create Your Own Salesperson That Never Sleeps (Customer Journey Videos).’
The CEO of Rip Media Group has launched over 200 brands and 3 successful startups using a visual storytelling structure. One of his earliest lessons was being a part of selling a startup to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing.
What will you learn by listening to this podcast?
- Why are stories so important?
- What is the easiest way to grab your prospect’s attention?
- How to write the best stories for your brand?
- The impact of the right story in the right place at the right time
- Why your sales and marketing is failing and how to fix it?
Listen to the full podcast here:
Time-Stamped Show Notes:
[36:56] How do you actually narrow down and isolate that identify that one concept that you think will be good?
[43:46] Do you always choose original stories or do you keep you know the traditional range of content?
Question: How do you actually narrow down and isolate that identify that one concept that you think will be good?
Maury: We have a name for it, and it’s called the Idea Factory. So companies have come to us just to generate ideas. I have a write-up on that I can include as well but basically it’s this; we have a discovery session with our customers. We ask them a lot of questions. You know you don’t have to come in prepared with anything, you don’t necessarily have to have your analytics, you just have to really know what you want to do, what your goals are, and some things about your competitors and we can talk it through.
Question: Do you always choose original stories or do you keep you know the traditional range of content?
Maury: You have to be unique. So it’s the original stories that keep it traditional like insurance. So I say if it’s your brand and you certainly if you got to have the budget to invest, you have to go as unique as you possibly can. So above all, yes unique content, yes we always come up with unique stories. Again, sometimes it’s more conservative but it’s still unique, unique is a brand. It looks like them is what I mean.