Some say that direct mail is a dying channel. It couldn’t be farther from the truth. To validate the same, K.L, Chief Marketing Officer at Lessonly, was featured on our #Limitless webinar series on 18 October 2018.
Below are a few takeaways from this insightful webinar that was titled – Long Live Direct Mail. How to Use Direct Mail to Close Big Deals.
Continue reading further to know more about the takeaways or watch the complete webinar below.
Click Here to Watch the Webinar:
Time-Stamped Show Notes:
[38:52] How did you score your prospects to structure who and when you know those prospects receive a golden llama?
[39:55] How do you propose to get started with Direct Mail?
[41:33] How important is it to build a brand to you know invest in Direct Mail?
[50:46] What would a wedding venue or corporate image venue use as a direct mail?
[54:10] How did you start with direct mail and how painful was it to scrape in golden llama?
Question: What’s your content strategy for social?
Question: How did you school your prospects to structure who and when you know those prospects receive a golden llama?
K.L: This is a really easy answer because we don’t. Actually, I think there’s a lot that we can develop off of what we do now. I think getting a better idea of scoring within the sales cycle was important. I mean if a deal is in the works and it’s a good one, we will support it as a marketing team.
Question: How do you propose to get started with Direct Mail?
K.L: Well you gotta find what’s different, right, and that’s probably the fundamental issue we all face as most of us face as marketers and business owners it’s like what’s the differentiator.
Question: How important is it to build a brand to you know invest in Direct Mail?
K.L: I think you need to have some idea about what your brand is. For me, it is do you have a unique story? It could be a customer story. Maybe you only have three customers and one of your customers is like we love you, we will never leave you, this is how you help us.
Question: What would a wedding venue or corporate image venue use as a direct mail?
K.L: I would probably put together a photo book with quotes from people who have used the venue to give out when you have people walking through the venue.
Question: How did you start with direct mail and how painful was it to scrape in golden llama?
K.L: I mean it was not fun spray-painting a bunch of golden llamas. But it was, I wouldn’t say it was difficult because I am very blessed that I have a team that is ungodly good.
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