About the speaker

Timothy Hughes

CEO and Co-founder, DLA ignite

Tim Hughes is a social selling innovator and pioneer and has been listed by Forbes as one of the 'Top 100 Social Sellers' globally. Tim was involved in rolling out one of the most advanced social selling programmes across 2,000 salespeople in Western Europe. He currently provides training and coaching on social selling through The Social Selling Network thesocialsellingnetwork.com

Podcast description

In this episode, we got insights from Timothy Hughes on the following:

Comprehensive insights on leveraging LinkedIn for social selling

Future of social selling for B2B

What’s social selling and what’s not?

What’s the value of social selling?

Who owns social selling? Sales or marketing? Or is it implemented holistically across sales and marketing?

How to leverage professional brand on social networks?

How can sales and marketing team operationalize social selling?

How social has changed cold calling?

How to leverage the existing connections to get introductions?

How to find the right connections in social?

Do you have some case studies of social selling success stories from enterprise companies?

What the future of social selling holds for B2B companies?

Listener Notes

• 02:00 - What is social selling?
• 02:40 - What’s not social selling?
• 06:32 - What’s the value of social selling in B2B?
• 09:00 - Who owns social selling? Sales or marketing team?
• 14:00 - How to leverage existing connections to get introductions?
• 16:50 - How sales and marketing team operationalize social selling?
• 21:40 - Social selling success stories from Enterprise companies
• 24:18 - Future of social selling in B2B