About the speaker

Marcus Andrews

Principal Product Marketing Manager at Hubspot

Marcus designs narratives, create a go-to-market strategy and launch products at HubSpot. Prior to HubSpot, he helped bring AdWords and YouTube products to market at Google and was part of the team that grew the startup Wildfire, which was acquired by Google in 2012.

Podcast description

In this episode, we got insights from Marcus Andrews on the following:

The ultimate challenge facing businesses is vector alignment. What does that mean? Why is it so important?

Product marketing hierarchy of needs

Product marketing in a step by step approach (Product, market research, narrative, cross-functional and launch)

How product marketers create an identity

How product marketing scales as the company grows

Advice to startups thinking about marketing for the first time

Listener Notes

• 02:00 - Why is vector alignment important and how companies can kick it off?
• 03:32 - How product marketers can create an identity for themselves?
• 04:35 - How product marketers create a product-driven company?
• 08:20 - Product marketing hierarchy of needs