About the speaker

Nicki Friis Willumsen

Senior Strategy & Insights Lead at SOCIALFLY

Nicki Friis, a founder of 3 startups, and the Senior Strategy & Insights Lead at SOCIALFLY, helps startups to scale better with his unique blend of user psychology, quantitative and qualitative modeling, acquisition, virality, retention, engagement, and monetization strategies.

With an experience that spans more than a decade in growth, Nicki continues to guide businesses to grow in multiple industries and markets by building growth strategies.

Podcast description

The 4-step process to identify, prioritize, and scale acquisition efforts

A clear indicator to find the right product market fit

Increasing average revenue per user - The good and bad

How to choose an acquisition channel that is a good fit for your company

Ways to know if a channel is an opportunity

How to form cohesive strategies and adopting them over time