Video Use Cases for SDRs - Use Videos in Your Sales Process
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Videos in SDR Cadence

Make your automated cadence more personal by adding videos at strategic points. And the best part? There's no need to record videos repeatedly for each prospect. Record just once and personalize automatically!

The sample cadence provided below is a result of internal research and has successfully enabled our customers to double their meeting bookings without expanding their SDR team.

Day 1: Email

Hi {{first_name}},

Not to be a cheeseball who does a "play on words," but what if you could {{! tie 2 to 3 words from excerpt }}, {{!leading indicator of what drives their main buyer persona goal }}, and {{! main buyer persona goal }} as a result?

If you give me a shot Wednesday @ 3p to meet you & unpack how {{title}}s leverage {{org. name}} to {{! 5 to 10 word short agenda}}, I promise I won't hammer you with follow-up emails if I strike out.

Either way, keep the good {{!personalized premise type}}s coming, have a lot of respect for your team & hope you're staying safe with everything going on in the world.

All the best,


Day 2: Cold Call

Day 3: Video Email

Subject: Re. {Company name} on Acme

Hey {{first_name}},

I just wanted to put this conversation back at the top of your mind with a video I recorded for you,

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Day 4: LinkedIn Connect

Send a LinkedIn connection request with a quick intro message in Inmail

Day 5: Cold Call

Day 6: Video Email

Sub: Just Called!

Hey {First Name},

Another day?

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Day 7: LinkedIn video Inmail

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Day 8: Video Email

Subject: {{Company name}} <> Acme

Hi {{first_name}},

Reason for my note is I really enjoyed your {{! personalized premise type }} {{! personalized premise title or summary }}, especially where you mentioned {{! personalized premise excerpt }}.

Not to be nosey (especially since we've never met)... But what are you doing to drive more conversions?

The reason I ask is that I have an idea of how you could, and I have told you in the video,

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Day 9: Cold Call + Voicemail

Day 10: LinkedIn video message

Inmail if they still need to connect,message if they have, asking if they are interested one last time.

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Day 11: Video email

Subject: Bad timing?

Hi {{first_name}},

I haven't heard from you, so I'll assume a new {{strategy}} isn't a priority right now.

Maybe it's me, but I'm getting the feeling that I'm not really a fit & a call right now doesn't make sense.

Let's connect in the future.

PS. As a "parting gift," I would leave this video hub with you as a reminder.

day 11 video imageWatch Video

The videos {Point Number from Content Here} will really hit home for you.

All the best,


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